Meet our Fresh thinkers

Working with Fresh Info means getting the best advice from the best people in the market. Each member of our team has market-leading skills in their fields of expertise, a passion for good-quality information, and a genuine interest in helping our clients to achieve their objectives.

  • Shane Vuletich

    Managing Director

    Shane is an economist with over 20 years’ experience designing, managing and delivering major public and private sector consulting projects. He has a balanced skillset that includes technical expertise (analysis, forecasting, market research), strategy, and communication. While his skills transfer easily across sectors, Shane is a recognised expert in the fields of tourism, events, and economic development.

    Innovation is a key driver for Shane, particularly when traditional approaches are delivering sub-optimal outcomes. He combines fresh thinking, experience and technology to produce elegant solutions that are grounded in commercial reality.

    Before founding Fresh Info in 2013, Shane led economics consultancy Covec where he spent a lot of his time developing, improving and managing major tourism research programmes for the New Zealand government.


    BCom in economics (first class honours) and commercial law, The University of Auckland, 1997

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  • Kallen Chan

    Data Scientist

    Kallen is a talented economist and data scientist. He has strong analytical skills which he uses to understand, model, and forecast market behaviour across a variety of industries.

    Kallen has a strong background in geospatial analysis which he leverages at Fresh Info to develop innovative data products using mobile phone data. These products provide unique and valuable insights across a wide range of things including tourism activity, CBD vitality, commuting activity, and population composition.

    Making data easy for clients to understand and access is a priority for Kallen, and he uses the latest visualisation tools to achieve this including maps, graphics, and interactive web tools.


    BSc/BCom majoring in applied mathematics, statistics, and finance, The University of Auckland, 2020

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  • Alexia Beer

    Senior Consultant

    Alex is an economist with 20 years' experience in economics, law and business. She helps public and private sector organisations understand and measure the economic impacts of proposed courses of action, so that they can make optimal decisions. Her work is characterised by robust technical analysis and a plain English communication style.

    After initially practicing law in New Zealand and the United States, Alex began her consulting career at economics consultancy Covec where she focused on competition and regulatory economics. She then spent several years working for Air New Zealand in its Strategy, Networks & Alliances team, where she developed a sound understanding of the aviation and tourism sectors.

    At Fresh Info Alex draws on her broad experience to help clients make important economic decisions in often complex operating environments.


    BCom in economics/LLB, The University of Auckland, 1998

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  • Dr Aaron Schiff


    Aaron is an economist and data scientist with over 15 years’ consulting experience. He has a strong background in regulatory economics and has conducted industry analyses for large organisations like the Commerce Commission, Vodafone and Air New Zealand to reveal how markets work.

    Aaron has a passion for empirical analysis which is increasingly reflected in his consulting projects. He regularly uses data analysis and visualisation, statistical modelling, and economics to solve complex policy and business problems.

    Aaron has extensive experience analysing large geospatial and time-series datasets using R, QGIS, Mapbox, SQL, Excel and machine learning. He is also a highly skilled econometrician and forecaster.


    PhD in economics, The University of Auckland, 2005
    MCom in economics (first class honours), The University of Auckland, 2000
    BCom in economics, The University of Auckland, 1998

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  • Andrea Carboni

    Data Scientist

    Andrea has over 15 years of experience in data management, digital marketing, market research and economic evaluation. Andrea began his career in tourism research at Covec, where he managed the International Visitor Survey, the Business Events Research Programme and the New Zealand Hotel Council's benchmarking programme. He joined Fresh Info in 2019 to design and manage data programmes for the tourism sector.


    Degree in Business and Economics from Bocconi University (Italy).

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