Strategy
Expect an expert strategy
We’ve developed enough strategies over the past two decades to know exactly what works – and why. Our evidence-led strategies deliver the right outcomes, while always being practical enough to be actioned by entire teams of people.
Collaboration is key. We combine our domain expertise and strategy experience with local knowledge to develop a fact-based understanding of the problem at hand. Our strategies are populated with initiatives local stakeholders can buy into, and created with a clear plan in place to deliver on those ambitions.
Make it succinct
The most informed and in-depth strategy means nothing if it can’t be implemented. That’s why we take the time to hone each of our strategies – making sure they’re succinct, easy to understand, actionable and measurable.
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Auckland Visitor Plan
Auckland’s visitor economy was performing well below its potential in 2009. Over the next five years we developed a family of strategies for Auckland that helped it to organise itself for success and implement a series of actions that have increased Auckland’s share of national tourism spend. This included a major event strategy, a tourism strategy, a business events strategy, and an international education strategy. Since then Auckland has become one of the most successful visitor destinations in Australasia and recently received the accolade of third most liveable city in the world.
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Christchurch Tourism Strategy
We developed Christchurch’s tourism strategy in 2014 to provide clear direction during the post-earthquake rebuild process. A comprehensive consultation process was required to bring key public and private stakeholders to the table and gain consensus on an appropriate tourism aspiration for the city. This was a complicated process due to various tensions in the city during the early stages of the rebuild process, but we successfully navigated the political environment to deliver a strategy and vision for Christchurch that gained widespread support both regionally and nationally. Christchurch’s visitor economy has grown by more than 40% since the strategy was published and has become the guiding document for Christchurch’s new economic development agency, ChristchurchNZ.