We use our expertise in economics, research, forecasting and strategy to help our clients make great decisions – specialising in tourism, events and economic development.
is what we have.
Experience is everything in our line of work – it’s the difference between good and great. After 20 years spent solving the same types of problems, we know what to do and how to do it. We use our accumulated knowledge to quickly identify what matters most – and then we deliver a great outcome.
is what drives us.
Fresh Info exists to push the boundaries of what’s possible. We are leaders and pioneers in our fields of expertise. We challenge conventional thinking and leverage new technologies to do things smarter, faster, and better – to keep our clients ahead of the game.
Clarity and confidence
is what we provide.
When many of our clients first come to us, they’re struggling to make sense of what’s in front of them. The data is complex and the optimal solution isn’t obvious. We take that chaos and turn it into order – delivering the clarity and confidence required to make great decisions.
Tourism Investment Programme
The Tourism Investment Programme is a government-led initiative that aims to accelerate the development of major tourism products and services in New Zealand. We were commissioned by the New Zealand government to estimate and forecast demand for specific tourism products in specific locations (e.g. a bungy jump experience in the Bay of Plenty), to inform the investment process. This required detailed understanding and forecasting of customer preferences among domestic visitors and international visitors. The results of our analysis were converted into an investment prospectus which was widely distributed through NZTE networks to potential domestic and offshore investors.
Evaluation of ATEED’s event portfolio
Auckland Tourism, Events and Economic Development (ATEED) invests in around 30 events each year, ranging from community festivals to major concerts and sporting events. We have been ATEED’s preferred supplier of evaluation services since 2011, which has required us to measure the economic impacts of more than 200 events to date. We design a bespoke research process for each event which involves a combination of market research, data analysis and economic modelling, all of which is delivered in-house. ATEED’s event evaluation programme is viewed as an exemplar within New Zealand and internationally due to its accuracy, consistency and longevity.