Market Research

Google doesn’t know everything

Solving problems is a bit like a jigsaw puzzle - you need all of the pieces before you can get a clear picture. In our line of work there are always missing pieces – things that can’t be found on Google and need to be discovered through market research instead.

We want it done right, so we do it ourselves

We stopped relying on generalist market research agencies years ago. They lack the insight and understanding that our projects – and clients – deserve. That’s why we’ve developed the in-house capability to conduct our own market research. This allows us to fill critical information gaps quickly and cost-effectively, while providing a seamless end-to-end service for our clients.

It turns out we’re pretty good at it too. We design and implement market research processes for a wide range of clients – from post-event surveys to management of the government’s International Visitor Survey (a tier 1 statistic). Having the ability to create new data is highly valued by our clients – and it allows us to maintain the high standards we set for ourselves too.

  • International Visitor Survey

    The International Visitor Survey (IVS) measures the expenditure, characteristics and behaviours of international visitors to New Zealand. It is classified by Stats NZ as a Tier 1 statistic, which means that it is of high importance. We managed the data collection component of the IVS for five years on behalf of the New Zealand government. This involved the completion of 5,200 face-to-face surveys annually across three airports, administered by a team of around 20 field staff. The quality of the data improved significantly under our management due to improvements in process and a sound understanding of end user requirements (we were one of the largest end users of the data).

  • AA Traveller Monitor

    The AA Traveller Monitor (AATM) is a joint venture between The New Zealand Automobile Association Incorporated (AA) and Fresh Info that provides the only regular source of domestic travel data in New Zealand. We are the designer and manager of the research, with AA providing access to its 1.6 million personal and corporate members. The AATM is based on detailed information provided by around 3,000 AA Members each month, captured through an online survey and weighted to the adult (15+) population using census data provided by Stats NZ. It bridges critical knowledge and information gaps both nationally and regionally, delivering regular estimates of domestic overnight trips, visits and visitor nights. Net promoter score is also calculated for each region, providing valuable insight into the loyalty that exists between visitors and destinations.

Our clarity will give you confidence

We turn complex economic problems into clear solutions – giving you the information you need to make great decisions.

Get it right when it matters most

We’re the safe pair of hands you need when failure isn’t an option. Our work is always credible and defensible, giving you the confidence to focus on what really matters – getting the best possible outcome.

Don’t make a good decision. Make an optimal one

Why settle for good when you can have great? We use our skills in economics, forecasting and strategy to deliver clarity – so that you can move forward with confidence.

Need fresh thinking? That’s our speciality

Want to do things smarter, faster and better to stay ahead of the game? So do we.