Market Research
Google doesn’t know everything
Solving problems is a bit like a jigsaw puzzle - you need all of the pieces before you can get a clear picture. In our line of work there are always missing pieces – things that can’t be found on Google and need to be discovered through market research instead.
We want it done right, so we do it ourselves
We stopped relying on generalist market research agencies years ago. They lack the insight and understanding that our projects – and clients – deserve. That’s why we’ve developed the in-house capability to conduct our own market research. This allows us to fill critical information gaps quickly and cost-effectively, while providing a seamless end-to-end service for our clients.
It turns out we’re pretty good at it too. We design and implement market research processes for a wide range of clients – from post-event surveys to management of the government’s International Visitor Survey (a tier 1 statistic). Having the ability to create new data is highly valued by our clients – and it allows us to maintain the high standards we set for ourselves too.
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International Visitor Survey
The International Visitor Survey (IVS) measures the expenditure, characteristics and behaviours of international visitors to New Zealand. It is classified by Stats NZ as a Tier 1 statistic, which means that it is of high importance. We managed the data collection component of the IVS for five years on behalf of the New Zealand government. This involved the completion of 5,200 face-to-face surveys annually across three airports, administered by a team of around 20 field staff. The quality of the data improved significantly under our management due to improvements in process and a sound understanding of end user requirements (we were one of the largest end users of the data).
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Domestic Visitor Survey
The Domestic Visitor Survey (DVS) is the only regular source of domestic travel data in New Zealand. Based on detailed information provided by around 2,000 respondents each month, the DVS bridges critical knowledge and information gaps nationally and regionally, delivering regular estimates of domestic overnight trips, visits and visitor nights. Net promoter score is also calculated for each region, providing valuable insight into the loyalty that exists between visitors and destinations. The DVS is a joint venture between The New Zealand Automobile Association Incorporated and Fresh Info.